Before going further to grow our business or brand on Twitter, we should know first what this platform can deliver us. Will be it the right platform to grow your brand or product and gather satisfactory engagement on Twitter?
So in this blog, we will be covering the techniques by which you can rule in twitter with your brand product or services and will see whether Twitter will be the right platform for you or not.
At first, we should take it into a concern that Twitter is more viable for news and information network rather than a social network.
This platform is one of the best places to grow your business but the post or what we say tweets in Twitter moves very quickly on the platform. This is so quick that we can average one tweet can last only about 18 minutes.
All over the world, over 7000 tweets are sent every second and hence the shelf life of one tweet is four times shorter than anything you love to post on Facebook.
Choose the Right Username
The first thing to grow your business is choosing the right handle which is easily recognizable, easy to remember and name that people can easily tag you.
Your handle should be shot and simple so that anyone can reach to you with no issue.
You can check out many brands like H&M, Walmart, Zara etc to see how they have used there handle to be recognized easily.
Attractive Bio, Header Image
If you are making the profile for your business then you should create an attractive bio, avatar and cover image or header image.
The first impression is the last impression, so try to make your profile that can tell about your business in less than 160 words in a way that it consists of everything from brands, products to landing pages or websites.
As we can pick 30 hashtags on Instagram or any other platform, In twitter we should be very specific with the hashtags to gather engagement. It is said that tweet with hashtags receives twice the more engagement that who don’t use it.
You can use One or Two hashtags that statistically will give you 20% higher engagement than those with 3 or more hashtags.
Best Time To Tweet
You should know when you can tweet to gather more engagement. According to the surveys, it is said that the hours between 12 PM to 3 PM is best to tweet from Monday to Friday and on weekends i.e. Saturday and Sunday it should be between 12 PM to 6 PM for more engagement.
Try to tweet in peak hours in which your brand can reach out to more people and use these statistics to engage more in less time.
There are several other small adjustments but Important that you should take it into mind, like the constant use of pics or videos can boost engagement in much lesser time.
Make a continuity of at least one or two tweets in a day to stand in the market.
Your tweets should be short so that anyone can retweet, this will benefit in your engagement in your market.
Rest everything works like the other social platform like retweeting, liking, engaging with influencers etc.
Apart from this by the time, you will learn where and how your product can get reach in this platform.
Do let me know if you get any technique related to twitter, I will figure it and write a blog mentioning your name.
Stay Safe, JAI HIND??